Library on right track with branding reboot

A decade ago the county library system envisioned a new future for its services that expanded beyond the traditional offering of books on shelves.

The library should be a “launching pad” for dreams and ideas, the library board declared in 2014 in announcing its new name “ImagineIF Libraries.” Along with books and periodicals, the library promised to offer access to technology and experience-based programs, and create a space for camaraderie among patrons.

Over the next 10 years, library staff lived up to that assertion and then some — and they have the accolades to show for it. ImagineIF Libraries was regularly heralded as among the best systems in the state, even claiming Montana Library Association’s Library of the Year award in 2015 for its innovation and vision.