Sweet Peaks Ice Cream expands to Texas

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Sweet Peaks Ice Cream, a handmade ice cream company based in Whitefish, with stores in Northwest Montana and Spokane, will open an ice-cream shop in Dallas, Texas, in early April.

The shop will be part of the $1.4 billion Grandscape project in The Colony, Texas, and will be included in the Homestead section of Grandscape, which includes a unique consortium of small businesses set in a central community space within the complex. The storefront will be an independent structure that will continue with the theme of mountain inspired space and ice cream. Simultaneously, Sweet Peaks will be opening additional locations in the Dallas-Fort Worth area.

Sweet Peaks was started in Whitefish in 2010 by husband and wife team Sam Dauenhauer and Marissa Keenan. The company crafts all of their ice cream in Whitefish and distributes to its in-house managed and operated locations.

The expansion into the Texas market was inspired by an introduction and subsequent conversations between the company founders and mountain and ice cream enthusiasts Joe O’Rourke and Sparky Pearson, according to a press release. O’Rourke and Pearson, of Dallas, saw the potential for Sweet Peaks to expand in that area.

Pearson is known for his restaurant group, Radical Hospitality Group, which started with the inception of the LSA Burger Co. in Denton, Texas, and has grown with the development of other unique concepts, including Barley & Board, Earl’s 377 Pizza and Bumbershoot Barbecue.

Their desire to help support Sweet Peaks’ growth and mission was met with enthusiasm by Keenan and Dauenhauer. Growing through the Rocky Mountains and southward has been a goal of Sweet Peaks Ice Cream for some time.

“We have been working on our brand and idea for 10 years now.” Marissa Keenan said. “It is our desire to continue to expand our version of happiness in a cone through the Rocky Mountains. A jump into the Texas market with the support of friends is an opportunity we are so excited to explore. This will be a chance for us to partner with other small businesses in the Texas area to create more delicious and creatively inspired ice cream.”

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