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Montanans can vote on new highway sign design

by Daily Inter Lake
| November 19, 2025 10:00 AM

Gov. Greg Gianforte and the Montana Department of Commerce unveiled Montana’s new brand in May at the World Famous Miles City Bucking Horse Sale. 

Inspired by the new brand’s primary purpose to represent the people, places and stories of the residents who call Montana home, the state is asking residents to be the decision makers in what the new highway signs will look like at each of the entry points to the state.

“There’s no better feeling than crossing state lines back home to Montana,” Gianforte said in a press release Wednesday. “Our highway signs give our families, friends and visitors the warm welcome they deserve. I am excited to see what Montanans choose.”

Commerce’s website for voting on the sign designs, visitmt.com/welcome-sign is live now and voting is open until Dec. 31. Three design options, inspired by Montana’s new brand, are available. Each includes unique aspects of the new brand and elements of the state.

Current highway welcome signs were installed in 2014. With the help of the Montana Department of Transportation, it is expected that the new welcome signs will be installed across the state’s entry points in late spring as weather and access to sign locations permits.