This photo provided by Frito-Lay shows Aaron Paul, Bryan Cranston and Raymond Cruz in scene from PopCorners 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Frito-Lay via AP)

February 12, 2023