Hospital system officially rebrands as Logan Health

Kalispell Regional Healthcare has officially transitioned its name and brand to Logan Health, the health care system announced Wednesday.

New signs with the Logan Health brand began being installed on the hospital’s Kalispell campus Monday, including a large illuminated sign on the west face of the hospital tower. More signs will continue to be replaced and installed throughout the year. Staff also received new name badges and work-issued attire with the Logan Health brand.

Hospital officials said the brand transition has been several months in the making after first being announced last December. The health care system consists of more than 40 hospitals, clinics and facilities across the Flathead Valley and elsewhere. Officials said the rebrand will help “bring consistency and connectivity to services across the system.”

“This is an exciting time for Logan Health,” Logan Health President and CEO Craig Lambrecht said in a press release. “The work we have done, the relationships we’ve built and the market place has brought us all together under one, new unified banner to make us stronger and ready for the future.”

Hospital officials said the new signage will provide design consistency at all Logan Health locations, while also helping address long-standing wayfinding challenges on the Kalispell campus.

In addition to signage, patients can expect to see the names of many clinics and other Logan Health entities to shift with a new naming system geared toward “consistency and simplicity.”

All entities under the umbrella organization — with the exception of North Valley Hospital in Whitefish — will soon bear uniform named such as Logan Health Primary Care, Logan Health Neuroscience and Logan Health Children’s. That includes the numerous facilities that exist outside of Flathead County, such as Eureka Health and the recently acquired Marias Medical Center in Shelby.

North Valley Hospital’s board tabled a vote at its April 27 meeting on whether to transition to the Logan name, North Valley Community Relations Manager Riley Polumbus said. The board meets every other month, and an agenda has not been set for the next meeting.

IN A previous interview with the Daily Inter Lake, Cindy Morrison, chief transformation officer for Logan Health, said the company been immersed in the rebranding process for years, but it wasn’t until late 2020 that a leadership team settled on the name Logan Health. The Logan brand and logo survived multiple rounds of elimination, eventually becoming the last standing candidate out of a pool of more than 30 names.

The name Logan is in reference to Logan Pass, the highest point along Glacier National Park’s famous Going-to-the-Sun Road that traverses the Continental Divide, connecting western and eastern Montana.

The logo uses a serif style typeface, with dark blue and bright green as the brand’s primary color palette. Blue conveys stability, reliability and sincerity, while green conveys energy and nature, the hospital touted when announced the brand change last year.

The tagline for the organization is “Advancing medicine. Enhancing Care.”

“When we were building this brand we knew we wanted it to be simple, memorable and relevant to the industry we are in,” Morrison said. “All of those elements accomplish that.”