Despite price hikes, well known P&G brands like Tide and Crest continue to sell
FILE - This July 9, 2015, file photo, shows signage outside Procter & Gamble corporate headquarters in downtown Cincinnati. Procter & Gamble Co., the maker of such household products like Crest toothpaste, Tide detergent and Charmin toilet paper, reported better-than-expected fiscal fourth-quarter results, Friday, July 28, 2023, that showed consumers’ appetite for its items even as it continued to push up prices. (AP Photo/John Minchillo, File)
NEW YORK (AP) — Procter & Gamble reported better-than-expected fourth-quarter profits and revenue, showing that the appetite for established brands like Crest toothpaste, Tide detergent and Charmin toilet paper is still strong even as the consumer products company pushes up prices.
P&G increased prices by about 7% across various brands from the same period last year, less than the 10% increase in third quarter...
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