Inter Lake rolls out campaign on 'Your Life Covered'

Day in and day out, 365 days a year, the Daily Inter Lake documents the news and happenings in the Flathead Valley.

Some of those snapshots in time are part of the Inter Lake’s new comprehensive promotional campaign, “Your Life Covered.”

In collaboration with Blue541, an advertising and public relations firm, the Inter Lake will use some of the newspaper’s best photographs to tell our own story of how we’re involved in the community, every day at every level.

“What we realized is that both the printed and online editions interact in so many ways with the lives of people living in the Flathead Valley, whether it’s sports, news, business or even where to go out for a nice steak dinner,” said David Kilmer, a strategist and public relations director at Blue 541.

The online edition of the Inter Lake has become an increasingly valuable resource for readers, he noted, not only for breaking news and news updates but also for contests and daily deals.

Over the summer, area residents will see print and online advertisements along with radio and television spots touting the “Your Life Covered” message. Billboards are being used in the campaign, and even the Inter Lake delivery truck will carry the theme as a “moving billboard,” Kilmer said.

A social media campaign called “The Flathead Valley Through My Eyes” is being launched in July on the Inter Lake’s Facebook page. It encourages our thousands of friends to upload some of their favorite photos. Prizes will go to the best submissions.