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Alpine Theatre spotlights Giving Tuesday

| November 22, 2018 4:00 AM

Alpine Theatre Project is putting a modern spin on the age-old telethon fundraiser for Giving Tuesday this year and inviting everyone to join them in person or online.

To kick off ATP’s year-end fundraising campaign, it will be holding a live event formatted like a traditional telethon. The event, featuring live in-studio performances by ATP students, clips of past productions, testimonials from those enriched by ATP’s programs, and thank-you calls to ATP’s donors, will be streamed live online on ATP’s website, atpwhitefish.org.

Giving Tuesday, often known as #GivingTuesday, refers to the Tuesday after Thanksgiving in the United States. It is a movement to create an international day of giving at the beginning of the Christmas and holiday season. Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season with events like Black Friday and Cyber Monday.

Alpine Theatre Project’s year-end fundraising campaign comes at the end of a season filled with 16 professional theater performances featuring Broadway actors, three cabaret concerts, seven educational performances, a three-week summer camp and master classes taught by Broadway artists, three free site-specific play readings, and the launch of the ATP Academy after-school theater classes. More than 300 students from across the Flathead Valley participated in ATP’s educational programs this year, including 174 first- through eighth-graders who recently performed in “The Lion King Jr.”

Alpine Theatre Project relies on community support to keep programs like these accessible to all, including every student who wishes to participate in its classes and productions. No student is ever turned away.