Ski area breaks record for sales of annual passes

Whitefish Mountain Resort sold more than 11,500 season passes for the upcoming ski and snowboard season, breaking the resort’s sale record for the fourth consecutive year in a row, according to a press release.

It’s the first time in resort history that sales surpassed 11,000 passes. The number sold this year is a 7% markup from the amount sold for the 2018-2019 season.

“Skiing is awesome and the fact that more and more people want to ski with us every year is also awesome,” said Nick Polumbus, director of sales and marketing for Whitefish Mountain Resort. “We’re extremely proud of the experience we are able to provide our community of pass holders and we’re equally proud that ‘community’ is the best word to describe what we have here.”

The resort’s Ski & Ride School “continues to break records” in enrollment for seasonal programs and teams. Also for the first time, the Freestyle Team sold out before the Sept. 30 deadline.

“It’s been another strong early season sale with growth in new and exciting areas. The explosion in popularity of the Freestyle Team is a credit to our coaches as well as showing the popularity in this segment of skiing and snowboarding,” said Mike Davies, snow sports director for Whitefish Mountain Resort.

Reflecting last year’s season, the resort set a new record in the number of its adult Learn to Ski/Ride lessons sold, as well as an increase in the enrollment in its season-long kids programs. Also, last-season pass holders, which make up about half of the resort’s skiing population, skied “more than ever before,” according to the press release. Pass-holders skied more than two billion vertical feet.

“We’re excited and humbled to be a part of another season of building connections with our fellow skiers and just thrilled to watch our family grow,” Polumbus said.