Chef Howard’s legendary holiday prime rib

Elevate your holiday dining with a prime rib, a seasonal favorite and one of my most requested recipes.

Many find this cut of meat intimidating, although with the right approach, it is quite simple. Start with a high-quality, fresh, never-frozen cut of meat. My fool-proof method involves applying a dry rub three days before cooking. The combination of fresh herbs and salt transforms this dish into a truly memorable centerpiece to any holiday feast.

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