UM study finds ‘Yellowstone’ series generates $750M in spending in Montana
Kevin Costner plays John Dutton, the sixth-generation patriarch of a fictional Montana ranch family, on Paramount’s “Yellowstone” TV series. (Paramount Network image)
Paramount Network’s popular TV series “Yellowstone,” has sparked the interest of a worldwide audience, bringing an estimated 2.1 million visitors and $730 million in spending to Montana in 2021, according to a new University of Montana study...
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