Southwest Airlines is considering changes to its quirky boarding and seating practices
FILE - Southwest Airlines plane prepares to land at Midway International Airport, Feb. 12, 2023, in Chicago. Flight attendants at Southwest Airlines on Wednesday, April 24, 2024, ratified a contract that includes pay raises totaling more than 33% over four years, as airline workers continue to benefit from the industry's recovery since the pandemic. (AP Photo/Kiichiro Sato, File)
DALLAS (AP) — Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue.
Airline officials say they are studying possible changes but won't have anything to announce until September. That tease is leading to speculation about whether Southwest might ditch some longstanding traditions, including the practice of passengers picking their own seats only after they board a plane.
CEO Robert Jordan says he is proud of Southwest's "product," but it was developed when flights weren't as full as they are today, and customers' preferences change over time, prompting the "deep dive" into "transformational options" in boarding and seating.
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