The US government wants to make it easier for you to click the 'unsubscribe' button

WASHINGTON (AP) — In the name of consumer protection, a slew of U.S. federal agencies are working to make it easier for Americans to click the unsubscribe button for unwanted memberships and recurring payment services.

A broad new government initiative, dubbed "Time Is Money," includes a rollout of new regulations and the promise of more for industries spanning from healthcare and fitness memberships to media subscriptions.

"The administration is cracking down on all the ways that companies, through paperwork, hold times and general aggravation waste people's money and waste people's time and really hold onto their money," Neera Tanden, White House domestic policy adviser, told reporters Friday in advance of the announcement.