Hockaday Museum changes name to highlight connection with Glacier Park

The Hockaday Museum of Art in Kalispell will change its name to Glacier Art Museum next year in an effort to amplify its regional recognition and more closely align with Glacier National Park.

The rebranding is part of the nonprofit museum's 2024 strategic plan and was approved by the board in September, according to a press release issued Wednesday.

A new logo and accompanying website will be revealed next spring. Changes to the museum's signs on its historic downtown building and other branding will happen over the next year and a half.