Workshop to discuss Whitefish's tourism management plan

The Whitefish Sustainable Tourism Management Plan committee will hold a planning workshop April 3 from 6-8 p.m. at Whitefish City Hall. 

Since the plan was adopted in early 2020, there have been significant changes in visitation trends, market forces and demographics Population growth in Flathead County has accelerated, housing prices have skyrocketed, and workforce shortages are commonplace. While tourism peaked during the pandemic, recent data indicates fluctuations in visitation. 

The Sustainable Tourism Management Plan needs to be updated to reflect these trends and to account for new initiatives to address growth pressures.