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A dip in Flathead Lake is chilly, at best, even in the summer months. But on Jan. 1, as many as a couple hundred people will brave the frigid winter waters for the 23rd annual Polar Bear Plunge in Woods Bay. The time honored tradition was started by Neil and Patty Brown, who had the brilliant idea for an icy jump that has been carried on by Brian Anderson and his wife, Lisa Cloutier. The couple owns the iconic lakeside bar, The Raven, which is directly adjacent to the plunge launching ground.