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FILE- A Netflix logo is displayed on an iPhone in Philadelphia on July 17, 2017. Netflix is confronting a reckoning that will result in new barriers to prevent its video streaming service’s subscribers from sharing their passwords beyond their households and possibly inject ads into its programming line-up for the first time. The looming changes announced late Tuesday, April 19, 2022, are aimed at helping Netflix regain the momentum that has been lost during the past year as pandemic-driven lockdowns that kept people at home lifted and other deep-pocketed rivals such as Apple and Walt Disney rolled out competing video services that began to chip away at its vast audience. (AP Photo/Matt Rourke, File)

FILE- A Netflix logo is displayed on an iPhone in Philadelphia on July 17, 2017. Netflix is confronting a reckoning that will result in new barriers to prevent its video streaming service’s subscribers from sharing their passwords beyond their households and possibly inject ads into its programming line-up for the first time. The looming changes announced late Tuesday, April 19, 2022, are aimed at helping Netflix regain the momentum that has been lost during the past year as…

April 20, 2022

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As shares plunge, Netflix takes aim at password sharing
April 20, 2022 11:37 a.m.

As shares plunge, Netflix takes aim at password sharing

SAN FRANCISCO (AP) — A sharp drop in subscribers sent Netflix shares into freefall Wednesday, forcing the company to consider experimenting with ads and -- hold onto your remote -- cracking down on millions of freeloaders who use passwords shared by friends or family.