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Barbie-themed merchandise is displayed in a special section at Bloomingdale's, in New York, Thursday, July 20, 2023. Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. Experts say all this marketing is only good for the brand. (AP Photo/Richard Drew)

Barbie-themed merchandise is displayed in a special section at Bloomingdale's, in New York, Thursday, July 20, 2023. Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. Experts say all this marketing is only good for the brand. (AP Photo/Richard Drew)

July 21, 2023

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Everyone wants a piece of the 'Barbie' movie marketing mania
July 21, 2023 midnight

Everyone wants a piece of the 'Barbie' movie marketing mania

There are pink benches at bus stops and pink clothing displayed in store windows. Microsoft's XBox has come up with a Barbie console series and HGTV is hosting a four-part Barbie Dreamhouse Challenge.