Anheuser-Busch InBev CEO Michel Doukeris, left, and President of the IOC Thomas Bach attend a news conference in London, Friday, Jan. 12, 2024. The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for the organization and international sports. (AP Photo/Kin Cheung)
January 14, 2024
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January 14, 2024 midnight
Olympics brings on its first beer brand as a global sponsor — Budweiser's AB InBev
The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.