With March Madness underway, it's game time for newly opened women's-sports bars across the US

When you walk into Title 9 Sports Grill in Phoenix's Melrose District, its mission to be a haven for watching women's sports permeates every nook and cranny. From the over dozen TVs mounted on pink and orange walls to the "Play Like a Girl!" neon sign against a giant image of retired WNBA star Diana Taurasi.